Marketing

Marketing & Event Promotion

Marketing in and around the Student Center is an effective way to promote events, programs and services. Marketing services offer powerful opportunities to catch the attention of hundreds of the center’s daily visitors and campus pedestrians, including students, faculty, staff and other guests.

Marketing Opportunities

Chartered student organizations, university departments and off-campus entities can take advantage of the following marketing opportunities. All posting of printed materials at Georgia State University must be in compliance with the Campus Posting Policy.

Chartered Student Organizations and University Departments

  • Post flyers, banners and posters in the center and designated outdoor walkways and plazas.
  • Place table tents in designated areas.
  • Reserve information tables.
  • Buy advertising with The Signal student newspaper and GSTV.
  • Submit ideas for news coverage in student media.
  • Submit Album 88 and GSTV public service announcements.
  • Distribute publications in the center with prior approval.

Division of Student Affairs Departments

  • Submit advertising to run on the center’s digital signage screens.
  • Post flyers, banners and posters in the center and designated outdoor walkways and plazas.
  • Place table tents in designated areas.
  • Reserve information tables.
  • Buy advertising with The Signal student newspaper and GSTV.
  • Submit ideas for news coverage in student media.
  • Submit Album 88 and GSTV public service announcements.
  • Distribute publications in the center with prior approval.

Organizations Not Affiliated with the University

  • Reserve commercial solicitation tables.
  • Buy advertising with The Signal student newspaper and GSTV.
  • Submit ideas for news coverage in student media.
  • Submit Album 88 and GSTV public service announcements for certain nonprofit organizations.
  • Reserve banner space above the Student Center Atrium for event in State Ballroom for the day of the event.
  • Distribute publications in the center with prior approval.

Services

Banners get plenty of notice in public spaces in and around the Student Center. Indoor and outdoor banner display areas may be reserved by chartered student organizations and university departments to promote official university activities and announcements. The indoor banner display area above the Student Center East Atrium may be reserved by any organization hosting an event in the State Ballroom for the day of the event only.

Guidelines

  • All banner display areas except that above the Student Center East atrium are reserved for one week from Monday to Monday and may be renewed for one additional week if space is available. See Indoor Banner Display Areas below for the length of atrium banner reservations.
  • Banner space is not guaranteed, and banners should not be created until a reservation confirmation has been received.
  • Reserved banner space may not be reassigned to any other organization.
  • Indoor banners must be professionally made and have one-inch grommet holes to accommodate mounting ties.
  • Indoor banners are hung and removed by Event Management staff and must be delivered to Event Management, Suite 305, at least two business days before the scheduled display date.
  • Outdoor banners may be hung by the reservation holder at any point after noon on the first Monday of the reservation period and must be removed by noon on the last Monday of the reservation period. Banners not removed by that time will be removed and discarded, and a $10 removal fee will be assessed.
  • Banners may not be attached to any unauthorized fixtures, including doors, light poles, walls, trees and buildings.
  • Special requests to install banners in undesignated areas may be made in writing to the event planning manager. See Reservations below for guidelines.
  • Banners are hung in public areas and may be subject to vandalism or theft. The Student Center is not responsible for damaged or stolen banners. Outdoor banners that become damaged or unsightly from weather may be removed and discarded.

Indoor Banner Display Areas
One Banner Space on the Second Floor Railing Above the Student Center East Atrium

  • This display area is available to advertise activities and events occurring in the State Ballroom.
  • Maximum banner dimensions for this location are eight feet wide by three feet tall.
  • Banners in this location may be displayed the day of the event only and will be removed and returned to the client following the event.

Two Banner Spaces on the Second Floor Railing Above the Courtyard in Student Center East

  • Maximum banner dimensions for this location are four feet wide by three feet tall.
  • All banners for this location must be picked up from Event Management within five days of removal or a $10 special handling fee will be charged. Banners that are not picked up within two weeks of removal will be discarded.

Outdoor Banner Display Areas
Eight Banner Spaces on the Courtland Street Fence at the Library Plaza Entrance

  • Maximum banner dimensions for this location are eight feet wide by three feet tall.
  • Banners must be attached to the fence with string or plastic connectors.

Two Banner Spaces on the Langdale Hall Bridge Over Decatur Street

  • Maximum banner dimensions for this location are eight feet wide by four feet tall.
  • One banner may be hung from each side of the bridge railing.
  • Banners must be attached to the railing with string and must not extend below the bridge or damage or stain the railing or bridge. Reservation holders may be charged if repairs or cleaning of the bridge is required.

Reservations
Submit a Promotional Space Request Form to Event Management by email or in person at Student Center East, Suite 305, or call 404-413-1870 for more information.

Reservation requests must be completed at least one week before the date requested for space, and requests are confirmed on a first come, first served basis.

Email requests for banners in undesignated areas, including the need for the banner, the banner size and the location requested, to the event planning manager.

Georgia State’s student media outlets offer a range of opportunities for reaching the university community through news coverage, public service announcements and paid advertising. GSTV, Album 88 radio and The Signal student newspaper accept ideas for news of interest to their audiences, and both Album 88 and GSTV run public service announcements. The Signal sells print advertising, and GSTV accepts paid sponsorships and advertising for its programming.

Student Media Opportunities

The Student Center’s digital signage system offers a highly visible marketing opportunity for engaging audiences with compelling advertising. In addition to information about the Student Center, the center’s 15 screens* display general advertising about Student Affairs programs and services, as well as other university departments and student groups.

Digital signage submissions are accepted from Georgia State University departments and chartered student organizations. All submissions should meet requirements in the University Digital Signage Policy in addition to the following guidelines in order to be added to the Student Center playlist.

Guidelines

File Submission

  • A digital ad must be submitted as a JPEG file that is 1920 pixels wide by 1080 pixels high [16:9 aspect ratio]. File resolution must be 72dpi; pixelated files will not be accepted.
  • Files should be saved in the following format: date of event_name of organization_event name.jpeg
  • Digital ads containing a Division of Student Affairs departmental logo must be submitted to Creative Services for branding approval before they are submitted for posting.

Operating Procedures

  • A maximum of 25 general ads are displayed on screens in a repeated 9 second sequence, with ads being categorized according to the priority list outlined in the University Digital Signage Policy.
  • An individual digital ad may be displayed for up to ten (10) consecutive days. Requests for a longer run time will be considered on a case-by-case basis.

Failure to meet these guidelines will result in the request being denied.  Requestor can re-submit when necessary changes are made.

Digital signage in the Student Center food court seating area is coordinated by Campus Services. To submit advertising for these screens, see Make a Reservation.

Digital signage located outside of the Multicultural Center, inside Black Student Achievement office, and inside University Career Services are not managed by the Student Center.

Reservations
Ads can be submitted to the Student Center playlist by filling out the Student Center Digital Signage Posting Request at least three (3) business days in advance.  If submitted less than three days, ads will be placed if space is available.

Questions regarding digital signage can be sent to scmarketing@gsu.edu.

*WOW Wall (large screens outside of the Courtyard in Student Center East) are not included. 
Posters, flyers, collages and other exhibits attract plenty of attention when showcased in display cases in the busy hallway by the University Bookstore. Three display cases on the third floor of Student Center West across from the University Bookstore entrance may be reserved by chartered student organizations and university departments to promote official university activities and announcements. For information about the Student Center’s enclosed bulletin boards and grip strips, see the Flyers listing on this page.

Guidelines

  • Display cases are reserved for one week from Monday to Monday and may not be reserved for two consecutive weeks.
  • Display materials may be installed in cases any time from noon Monday to 4 p.m. Tuesday at the beginning of the reservation period. An Event Management staff member will unlock and lock display cases for installation and removal of items; contact Event Management for assistance between 10 a.m. and 4 p.m., Monday-Friday.
  • If materials are not installed by 4 p.m. Tuesday of the reservation period, the reservation will be considered a no show. Any organization or department that fails to utilize a reserved display case without submitting a Change or Cancellation Form will have its access to display cases restricted for six months.
  • Display materials must be installed inside the case, not taped, tacked, glued or otherwise affixed to the outside.
  • Materials must be removed from display cases by noon on the last Monday of the reservation period. Materials not removed by that time will be removed and discarded, and a $10 removal fee will be assessed.
  • The Student Center is not responsible for any materials not removed from a display case by the end of the reservation period.

Reservations
Submit a Promotional Space Request Form to Event Management by email or in person at Student Center East, Suite 305, or call 404-413-1870 for more information.

Reservation requests must be completed at least one week before the date requested for space, and requests are confirmed on a first come, first served basis.

Enclosed bulletin boards throughout Student Center East and grip strips in Student Center West provide strategic locations for posting eye-catching flyers and other small notices to advertise official university activities and announcements by chartered student organizations and university departments. Flyer posting is coordinated by the Student Center Event Management staff, who are responsible for placing notices on bulletin boards. Authorized organizations can post notices at any time on grip strips in Student Center West stairways.

Bulletin boards assigned to departments and student organizations throughout the center are the responsibility of the sponsoring organizations and are not available for posting by other groups.

Guidelines

  • All flyers and notices for grip strips and bulletin boards must clearly identify affiliation with Georgia State. Organizations not affiliated with the university may not post items.
  • Bulletin board notices must be no larger than 8.5 by 11 inches.
  • Only one posting for an event or program is permitted per grip strip or bulletin board.
  • Notices on grip strips may not be posted over previously posted items.
  • Bulletin board notices are posted by SC Event Management staff.
  • Improperly posted items on grip strips are removed and discarded daily. Persons or organizations that post items improperly may be charged for any resulting property damage.
  • All notices are removed from grip strips and bulletin boards and discarded every Friday. Notices may also be removed during the week after an event or program has taken place. Sponsors are encouraged to assume responsibility for removing dated material.

Reservations
Reservations are not required to post flyers and other small notices on grip strips or enclosed bulletin boards within the Student Center.

Posting: Chartered student organizations and university departments may post items on grip strips at any time, being mindful of the fact that notices are removed from grip strips weekly on Fridays. To submit flyers for posting on bulletin boards, deliver eight copies of the notice to the Student Center Event Management office in Suite 305 Student Center East 48 hours before the requested posting date.

Distributing flyers and other materials by hand allows for interaction with recipients and offers opportunities to put a personal face to your organization, answer questions and provide additional information. Chartered student organizations and university departments may hand out printed materials within the Student Center with prior approval from the event planning manager.

Guidelines

  • Only handouts advertising official university activities and announcements are eligible for approval.
  • Inflammatory, derogatory, offensive or otherwise inappropriate materials are not eligible for approval.
  • Handouts must be freely given. No donations may be requested.
  • Individuals may not be harassed or compelled to take handouts.
  • The flow of pedestrian traffic may not be blocked or disrupted.
  • Handouts may not create a litter concern. The distributing organization is responsible for picking up carelessly discarded material within the center.

Requests
Submit a written request, including distribution date, official contact person and a sample of each proposed handout item, at least two weeks before the intended date of distribution, to the event planning manager by email or in person in Student Center East, Suite 305, or call 404-413-1870 for more information.

Interactive activities such as membership and voting drives, bake sales, giving out samples and literature and taking surveys may be conducted on campus from official information tables. Twenty outdoor table spaces on Library Plaza and a limited number of spaces on Unity Plaza are available for use by chartered student organizations and university departments for official university activities.

Commercial solicitation on campus by off-campus vendors and organizations, including promoting goods, products and services, must be conducted at commercial solicitation table spaces on Langdale Hall Plaza. See Commercial Solicitation for more information.

Guidelines

  • Information tables are available for use 10 a.m. - 2 p.m., Monday-Friday.
  • One table and two chairs will be provided for each reserved table space.
  • Use of additional materials, such as displays and equipment, must be approved, and approval must be requested at the time the reservation is placed. The Student Center cannot provide storage for any materials.

Reservations
For commercial solicitation tables, see Commercial Solicitation.

For information tables, submit an Urban Life and Outside Space Request Form to Event Management by email or in person in Student Center East, Room 305, or call 404-413-1870 for more information.

Reservation requests must be completed at least one week before the date requested for space, and requests are confirmed on a first come, first served basis.

Clever and attractive posters can call viewers to action, draw them to an event or inform them about a program, mission or services. Spaces to display posters on easels in the Student Center East lobby may be reserved by chartered student organizations and university departments to promote official university activities and announcements.

Guidelines

  • Easel poster display space is reserved for one week from Monday to Monday and may not be reserved for two consecutive weeks. Easels may also be reserved for the day of an event.
  • Only one easel poster display space may be reserved per organization.
  • One easel will be provided for each easel poster display space reservation.
  • Due to fire code regulations, easels cannot be used in hallways or outside office suites.
  • Minimum poster dimensions are 24 inches wide by 24 inches tall; maximum dimensions are 30 inches wide by 36 inches tall. Posters must be printed on poster board or have substantive foam core backing.
  • Event Management staff will place easels and posters. Posters must be delivered to Event Management, Student Center East, Suite 305, two business days before the reservation period and will be marked with an approval sticker on the back. Posters displayed without an approval sticker will be immediately removed.
  • Posters must be removed by noon on the last Monday of the reservation period. Posters not removed by that time will be removed and discarded, and a $10 removal fee will be assessed.
  • Easel posters are displayed in public areas and may be subject to vandalism or theft. The Student Center is not responsible for damaged or stolen posters.

Reservations
Submit a Promotional Space Request Form to Event Management by email or in person at Student Center East, Suite 305, or call 404-413-1870 for more information.

Reservation requests must be completed at least one week before the date requested for space, and requests are confirmed on a first come, first served basis.

Several Student Center and Division of Student Affairs program areas may distribute publications such as newspapers, magazines and event schedules by placing them in designated racks within the center. Other university departments, student organizations and off campus groups may request approval to place publication racks in the center from the Student Center associate director for building administration.

Guidelines

  • The Signal student newspaper, Recreation Rap-Up, New South literary journal, Underground literary journal and Cinefest Film Theater schedules may be placed in designated bins in Student Center East and Student Center West.
  • Permission may be requested to place racks for other publications in two locations on the third floor of Student Center West: by the University Bookstore Textbook Buy Back window and by the display board near dining seating.
  • The removal of expired publications is the responsibility of the sponsoring organization.
  • Unapproved, outdated or improperly placed publications and racks will be removed and discarded.
  • The center is not responsible for damaged or stolen publications or racks.

Requests
Submit a written request listing publication description, distribution schedule and official contact person to the associate director for building administration.

Placement of table tents in Student Center food courts is coordinated by Campus Services. For distribution guidelines, see Make a Reservation. Table tents and other printed materials may not be placed on tables in lounges or hallways in the Student Center. Materials left in these areas will be removed and discarded.